In a landmark announcement, Governor Healy unveiled the MassDREAMS program, marking a significant step forward in Massachusetts' commitment to housing equity. Behind the scenes, this innovative program is powered by a custom Salesforce Experience Cloud implementation, developed through the collaboration between Massachusetts Housing Partnership (MHP) and their technology partner, Eustace Consulting.
Executive Leadership Support
"MassDREAMS will enhance ways the Commonwealth can help more working families achieve homeownership," announced Governor Baker during the program launch. This executive-level support underscored the program's importance in addressing the racial homeownership gap in Massachusetts while leveraging federal ARPA funds effectively.
Lieutenant Governor Karyn Polito added to this sentiment, emphasizing how "The COVID-19 pandemic demonstrated the importance of safe and affordable housing to individuals' health and economic security."
A Partnership Built on Trust
For the past eight years, Eustace Consulting has worked alongside MHP to modernize and streamline their housing programs. As a Salesforce partner with 15 years of experience, Eustace Consulting brought deep expertise in both the affordable housing sector and Salesforce's powerful platform capabilities to this latest project.
Digitalizing the MassDREAMS Program
The MassDREAMS initiative represents a crucial step in Massachusetts' efforts to address housing inequality, offering up to $50,000 in grants to first-time homebuyers in communities disproportionately impacted by COVID-19. To make this program accessible and efficient, Eustace Consulting leveraged Salesforce Experience Cloud to create a digital application process.
Technology Meets Social Impact
The custom Experience Cloud implementation helps streamline the grant application process for both applicants and administrators. MassHousing Executive Director Chrystal Kornegay emphasized the program's importance, stating "The MassDREAMS program will accelerate our work to address housing inequality, boosting homeownership in disproportionately impacted communities and building generational wealth."
Key features of the implementation include:
- Digital application submission capabilities
- Integration with MHP's existing systems
- User-friendly interface for first-time homebuyers
- Streamlined processing for program administrators
Looking Forward
As MHP Executive Director Clark Ziegler noted, "The MassDREAMS program is a major step forward for the Commonwealth." This collaboration between Eustace Consulting and MHP demonstrates how technology can be leveraged to make housing programs more accessible and efficient. By combining executive leadership support, technological innovation, and a commitment to social impact, the MassDREAMS program represents a significant advancement in Massachusetts' efforts to expand homeownership opportunities and address racial homeownership gaps.